Kelly Tyko, USA TODAY
Published 12:52 p.m. ET June 28, 2020 | Updated 1:15 p.m. ET June 28, 2020
Starbucks is the latest company to announce it will pause advertising on all social platforms, which include Facebook, Instagram and Twitter.
But the Seattle-based coffee giant confirmed to USA TODAY it is not part of the growing boycott organized by civil rights groups to condemn Facebook’s failure to remove hate speech.
“We will pause advertising on all social media platforms while we continue discussions internally, with our media partners and with civil rights organizations in the effort to stop the spread of hate speech,” Starbucks said in a statement Sunday.
Despite Facebook CEO Mark Zuckerberg outlining several steps the social network will take to combat hate speech ahead of the 2020 presidential election Friday, companies including Unilever, Honda, Verizon and Coca-Cola have joined the protest.
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Facebook advertising boycott list: Companies halting ads include Unilever, Coca-Cola, Verizon, Ben & Jerry’s
The #StopHateforProfit campaign – launched June 17 by civil rights groups including the NAACP, Color of Change and the Anti-Defamation League – comes as corporate America grapples with racial inequality following the death of George Floyd in police custody.
“We believe in bringing communities together, both in person and online, and we stand against hate speech,” Starbucks said in its statement. “We believe more must be done to create welcoming and inclusive online communities, and we believe both business leaders and policy makers need to come together to affect real change.”
Nearly all of the Facebook’s revenue comes from advertising on Facebook and Instagram. Shares of Facebook dropped more than 8% on Friday.
Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko
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